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Smoov. Corporate.

2009

ICAM presents SMOOV, an innovative product in the sector of automated storage of materials; great results have been achieved thanks to William Blake's communication services.

William Blake services included naming, logo design and the creation of a brand architecture capable of conveying a relevant brand image of reliability and innovation to future clients.

Once the pillars of brand identity were defined, BTL and ATL campaigns were carried out to tell the public about the strengths of the product compared to the competitors'.

SMOOV system was presented in great style: the launch of the product saw the participation of three artists performing a synchronised dance representing the movement of ICAM innovative machines.

Materials and contents designed by William Blake were used to develop a website, digital promotional gadgets and an online SMOOV storytelling.

live performance
close up photo ceiling
newspaper press campaign
product packaging mockup
logo construction
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