Where can you wear sunglasses at night? Under Carrera Sun, on Superstudio Più rooftop you surely can; or rather, you have to. In the daytime, guests could wear the new model launched by Carrera on the occasion and pose for a photoshoot; at night, they could watch the performance of a group of ballerinas dancing to an innovative, i-Pad visual choreography.
The event attracted media attention and was featured in lifestyle and design magazines; it was a one-of-a-kind event capable of providing such an iconic brand with the values of innovation and exclusiveness.
The event was a success both for the public and the press. A 200 m2 venue attracted a very large number of visitors coming for a unique visual experience. William Blake for Carrera lit up the sky of Milan for a whole week.
For Ogilvy Action
