Grivel srl is an Italian company that produces equipment and gear for mountaineering, climbing and outdoor activities and exports its products to 51 countries. All safety equipment, ice axes, traction cleats, pitons and helmets are produced in Italy.
The company contacted our agency for a major rebranding project and to consequently develop a coordinated image. The new design aims at strategically repositioning the company on the market and at directly communicating to its target audience.