On the occasion of the second edition of the Summerland Tour, returning to energize the beaches along the Italian coastline, dedicated and customized areas were designed and created for the various clients involved.
The concept remains consistent with the project’s identity: to create recognizable, immersive, and high-impact leisure spaces where color and energy become central elements of the experience. These environments are designed to welcome the public into a dynamic and engaging atmosphere, perfectly integrated into the summer setting.
For Iren, the signature color is blue, expressed through vibrant graphics and dynamic patterns. The design deliberately echoes the visual language of the iconic Winterland deck chairs, reinforcing continuity between the different formats and making the setup immediately recognizable.
The space is completed by the now-iconic inflatable shooting range, a playful element that has accompanied us for years during the Winterland Tour village activities, helping to enhance brand identity and create a strong scenic impact, combined with fun and audience engagement.
