An original, traveling format that toured Italy’s leading theaters—from Padua to Catania, via Milan, Rome, Florence, Naples, and eight other major cities—delivering an immersive experience that blends technology, visual art, and reflection on the contemporary concept of well-being.
In collaboration with Terminus Digital Art, William Blake conceived and produced a scenographic event in which the audience, turning their backs on the stage, was guided to observe a digital projection that transformed the historic theater boxes into a living, dynamic artwork. A symbolic shift in perspective inspired by the theme of biohacking: looking at reality from a new point of view in order to improve it, much like personalized finance promises to do with each individual’s future.
From direction to logistics, from the site-specific adaptation of each stop to technical management, William Blake oversaw the entire production journey of the tour. Each theater was selected for its intimacy and its ability to enhance the immersive experience, engaging approximately 300 people per stop in a profound dialogue between visual innovation, brand storytelling, and care for the individual.
