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Zuegg. The orchard of love.

Valentine's Day 2015

A path for lovers in the Italian city of lovers par excellence. Verona and its Shakespearean settings hosted our Zuegg event intended for couples and singles to walk along a path and spot "the most fruitful couple".

Participants spent some quality time walking past couples of actors pronouncing love aphorisms inside a transparent installation in the middle of Piazza Bra set up like an actual orchard of Zuegg apples.

Through this event, Zuegg showed they care about their consumers' wellbeing by getting lovers involved and spreading messages of love along with their own brand values.

William Blake curated this whole special initiative.

For Geometry Global

wood meadow flowers
screen with camera
heart nature garden
Zuegg message
green fruit couple_smartphone

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