An itinerant holiday village (8 stages in different Italian ski resorts) bringing together sport, music and entertainment.
Radio Italia and Citroën Winterland Tour - the first ITINERANT winter holiday village.
To all mountain lovers' surprise, a tour inspired by sport and entertainment (with an eye to sport values: discipline and respect). Snow is tourism, fun and entertainment.
The tour included a number of activities; having Citroën and Radio Italia as main partners means fun is guaranteed both on and off the slopes. Participants havd the chance to discover Citroën's new compact SUV C3 aircross, test its performance and experience a radio broadcasting studio with live reports… on the snow.
Citroën Winterland Tour guarantees fun for everyone.