Projecting a transitioning work of art remotely operated by Marco Nereo Rotelli onto the façade of Palazzo Reale - that's what William Blake devised for Ferrero Rocher.
Art, beauty and technology were brought together in a process including production planning, projection setting up and artist scouting.
In doing so, Ferrero Rocher combined the taste and expertise behind the making of its product with the entertaining performance of a top-notch artist.
The show, scheduled from 20th December to 6th January, was made up of three, 15-minute acts, replayed throughout the evening. Projections were dedicated to the public who could interact with the installation and learn about the history of Palazzo Reale; last but not least, Maestro Rotelli delighted the audience with a performance. An exclusive yet accessible show providing moments of beauty in the name of Ferrero Rocher.
For Geometry Global
