German brand Loewe, high-quality TV producer, made use of William Blake's expertise to promote a brand-new product capable of 2160 customisations.
Five Welcome Areas hosted the performances of artisans specialising in tailored products, including Maitre Patissier Ernst Knam.
A dedicated app allowed the public to use 3D rendering technology to view their favourite customisations from home through a QR code.
Visitors' entertainment also included a web prize contest.
Communication is an instrument to enhance a brand's identity. In this case, it's been used to offer a William Blake experience with aims at leaving people with pleasant, vivid memories.
For Ogilvy Action
