A first-class event was organised for Martini on the occasion of the launch of a new spumante. Over 30 influencers reported the event live on social networks.
A few days prior to the event, guests received a William Blake kit including two wine glasses, a candle, a place card and the invitation to the event.
Such a unique way to bring wine glasses at the forefront on the occasion of the launch of a brand-new Martini product!
Upon their arrival at the venue, guests could taste sophisticated drinks while looking at the various delicacies being displayed by caterers. Tables were arranged ad hoc and showed unique details such as the choice of colours meant to pay tribute to Martini's logo. A classy menu including world-class delicacies was shared with the public via social media channels. To conclude, a drummer entertained the audience with a performance on a special kit whose cymbals had been replaced by Martini bottles.
For Geometry Global
