William Blake produced the world's first horizontal billposting campaign which got a massive media coverage, namely on social networks, thanks to a few entertaining initiatives conceived for the public.
A tattoo artist customised Timberland shoes for about three hours upon by-standers' request. The initiative was a display of exclusive, original craftsmanship.
All in all, a huge step forward for the communication of this iconic footwear brand. Such a brand-new idea served for relaunching a classic product through a series of interactive moments intended for the large crowd of people walking down Corso Vittorio Emanuele II, Milan.
For Geometry Global
